AND 5% FORWARD
I’ll match the donated amount in pro bono copy services for one underserved, underrepresented business owner each year: think BIPOC, refugee-owned, etc. This amount accrues until a nominee is chosen based on need and brand fit. Nominate a friend or nominate yourself.
The process
YOUR CUSTOMER'S STORY
YOUR BRAND'S STORY
WHERE THE MAGIC HAPPENS
On one side, you have your brand story and offer. And on the other side, you have your customer's needs, dreams, desires, fears, and even how they see themselves. Together we’ll tap into the sweet spot…right where they overlap. That’s where we can connect deeply enough to make them a forever fan.
RAICES
On the frontlines of the fight for immigration rights—because all people have the right to seek a safe and secure future for their families.
FEEDING AMERICA
The nation's largest domestic hunger-relief organization, working to connect people with food and end hunger.
INTERNATIONAL RESCUE COMMITTEE
Responding to the world's worst humanitarian crises and helping people survive and rebuild their lives.
BEAUHAWKS FOUNDATION
Working to bring lifesaving treatment to kids with Duchenne Muscular Dystrophy, a rare, incurable, and fatal disease.
SANDY HOOK PROMISE
Preventing gun violence before it starts.
ACLU
Working to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution.
The process
DON'T WORRY, I'M ACTUALLY AN EQUESTRIAN TOO...
Hand over the copywriting reins
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Stop worrying (ok—obsessing) about copy that could be better
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Unburden yourself from the weight of your brand’s blog and editorial calendar
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Replace murky messaging with clear and actionable copy
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Weave your why into every piece of branding and marketing you put out there
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Put out cross-channel copy that feels cohesive and tight as a pencil skirt
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Approach connection and engagement with more intention, purpose, and strategy
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Swap complex jargon for clear, ready-to-convert language
FUN FIRST STEP...
