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Hey! It’s me again.

Let's get acquainted...

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THIS IS PROBABLY THE MOST IMPORTANT THING TO KNOW ABOUT ME:

I live to get feedback like this:

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*100% real copy feedback.

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What I can do for you

I help clients in fashion, beauty, wellness, and lifestyle...

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  • find or evolve their brand voice
     

  • reveal and reflect their customer’s thoughts, beliefs, and voice 
     

  • get down to the nitty gritty of their purpose
     

  • elevate the experience of their brand while oozing authority
     

  • boost clicks and conversion while keeping it human
     

  • and make their everyday, online engagements with customers mean something

All through thoughtful copy and content. The kind that leaves you—and even more importantly, your customers—feeling 100% seen, heard, and sold.

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My beauty, wellness, and writing cred goes far beyond copywriting.

  • BA in Journalism, NY Press Association Award 2007
     

  • 860 hours of holistic health studies 
     

  • Myotherapy certification (CALCOPA) & Equine Sports Massage Certification (Equissage)
     

  • Founder and creative director of Intention Botanicals (2017-2019), a small-batch body care brand that was picked up by Urban Outfitters and dozens of boutiques coast to coast within a year of launch.

  • Former editorial contributor for beauty & wellness magazines like Spa, Dayspa, and others
     

  • Reviewed spas from Istanbul to New York City to the Riviera Maya #timeofmylife
     

  • Copyhackers Copy School continuing ed: 10x Web Pages, 10x Emails, and Master of Brand Voice courses
     

  • Member of The Copywriter Club’s Copywriter Underground

Random things to know:

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  • I'm an extrovert online and an introvert IRL 
     

  • I only have discipline problems when there’s sour candy involved 
     

  • I know copywriting is part art (*insert chef kiss*), part science (bring on the data), and part legal (yep, I know what the FTC and FDA have to do with fashion and beauty—hope you do too.)
     

  • I have an irrational love for Martha Stewart

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YOUR TURN...

 Here’s who I want to work with:

  • People who love what they do and might do it even if they didn’t get paid. (Because…same. Buuuut let’s still get paid.)
     

  • And ones who have a “we can do this” outlook. My personal take: Adversity is always opportunity. 
     

  • If you're a brand who wants to make an impact in your space and beyond—perhaps in clean beauty, sustainable style, wellness, or with a social-driven purpose in general—we’ll have a lot to chat about.

Meet you on zoom?

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More stuff I’d feel weird saying about myself… so I’ll let other people:

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