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Hey! It’s me again.

Let's get acquainted...

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THIS IS PROBABLY THE MOST IMPORTANT THING TO KNOW ABOUT ME:

I live to get feedback like this:

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*100% real copy feedback.

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What I can do for you

I help clients in fashion, beauty, wellness, and lifestyle...

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  • find or evolve their brand voice
     

  • reveal and reflect their customer’s thoughts, beliefs, and voice 
     

  • get down to the nitty gritty of their purpose
     

  • elevate the experience of their brand while oozing authority
     

  • boost clicks and conversion while keeping it human
     

  • and make their everyday, online engagements with customers mean something

All through thoughtful copy and content. The kind that leaves you—and even more importantly, your customers—feeling 100% seen, heard, and sold.

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My beauty, wellness, and writing cred goes far beyond copywriting.

  • BA in Journalism, NY Press Association Award 2007
     

  • 860 hours of holistic health studies 
     

  • Myotherapy certification (CALCOPA) & Equine Sports Massage Certification (Equissage)
     

  • Founder and creative director of Intention Botanicals (2017-2019), a small-batch body care brand that was picked up by Urban Outfitters and dozens of boutiques coast to coast within a year of launch.

  • Former editorial contributor for beauty & wellness magazines like Spa, Dayspa, and others
     

  • Reviewed spas from Istanbul to New York City to the Riviera Maya #timeofmylife
     

  • Copyhackers Copy School continuing ed: 10x Web Pages, 10x Emails, and Master of Brand Voice courses
     

  • Member of The Copywriter Club’s Copywriter Underground

Random things to know:

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  • I'm an extrovert online and an introvert IRL 
     

  • I only have discipline problems when there’s sour candy involved 
     

  • I know copywriting is part art (*insert chef kiss*), part science (bring on the data), and part legal (yep, I know what the FTC and FDA have to do with fashion and beauty—hope you do too.)
     

  • I have an irrational love for Martha Stewart

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YOUR TURN...

 Here’s who I want to work with:

  • People who love what they do and might do it even if they didn’t get paid. (Because…same. Buuuut let’s still get paid.)
     

  • And ones who have a “we can do this” outlook. My personal take: Adversity is always opportunity. 
     

  • If you're a brand who wants to make an impact in your space and beyond—perhaps in clean beauty, sustainable style, wellness, or with a social-driven purpose in general—we’ll have a lot to chat about.

Meet you on zoom?

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More stuff I’d feel weird saying about myself… so I’ll let other people:

“Kelley has been amazingly flexible, and she always meets the deadlines. It also feels like she’s really invested in REEDS. And continues to look for ways to make things better. She always has a positive attitude and never seems to be frazzled, even by large last-minute requests.  I appreciate that so much.”

COLBY RAKER
DIGITAL MARKETING AT REEDS JEWELERS

“Kelley is an extremely talented copy writer. She’s diligent, responsive, collaborative and thoughtful. It is a true pleasure to work with her!”

ARTA NUBANI
SENIOR CREATIVE OP MANAGER, STELLA & DOT
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